PROJECT

CHALLENGE

Strada

Create a new and dynamic brand language that elevates a long-running organization in the education space from its current look and feel.

Solution

SOLUTION

With a focus on the passionate people who make Strada work, this direction uses the idea of interconnectedness as the central theme. The mark, with its swooping script treatment binds each of the letterforms together into a harmonic rhythm. The photography isolates the individuals, capturing their joy and enthusiasm against a bright and optimistic color palette.